Rolling Loud Celebrates its 10-Year Anniversary with Local Businesses, Brands & Hip-Hop Fans in California
Photo creds: Corey Grimes @coreygrimes // Rolling Loud
Last weekend, Rolling Loud, the premier hip-hop music festival, celebrated its 10th anniversary with a bang in Inglewood, California. As one of the most anticipated events in the music calendar, Rolling Loud California not only showcased top-tier talent but also dedicated efforts to support local businesses and immerse attendees in a multi-dimensional festival experience. Amidst the pulsating beats and infectious energy, Rolling Loud California curated a diverse range of activations that not only celebrated a decade of musical excellence but also highlighted the vibrant cultural tapestry of California. From innovative collaborations to community-driven initiatives, the festival demonstrated its commitment to fostering a dynamic and inclusive environment while championing the rich tapestry of talent and entrepreneurship within the local community.
Bunny’s Bae Bar
One of the standout attractions was Bunny's Bae Bar, a collaboration between Bunny Zingler and Forever 21 that brought two fully stocked beauty bars to the festival grounds. Hosted by Bunny Zingler herself, fans were treated to professional glitter, gem applications, hair braiding, and face painting, creating an opportunity for festival-goers to express themselves in bold and vibrant ways. Exclusive merch and surprises added to the excitement, making Bunny's Bae Bar a must-visit destination for fans seeking to add a touch of sparkle to their Rolling Loud experience.
Loud Cuts & Tattoo Parlour
VIP attendees were in for a treat with Loud Cuts & Tattoo Parlour, offering complimentary haircuts and fresh tattoos from professional artists. This unique offering allowed festival-goers to not only enjoy top-notch musical performances but also to leave with a fresh new look, courtesy of some of the best barbers and tattoo artists in the business.
photo creds: Danny Pleckham @pleckham
Family Style
Foodies rejoiced as Rolling Loud partnered with LA's renowned food festival, Family Style, to curate a mouthwatering selection of cuisine from local favorites such as Dulanville, Randy’s Donuts, Carnitas El Artista, and more. The collaboration brought a delicious fusion of flavors to the festival, giving attendees the opportunity to indulge in specialty dishes and event exclusives while exploring the diverse culinary landscape of Los Angeles.
Secret Walls
Art enthusiasts were treated to live mural battles hosted by Secret Walls, where talented artists went head-to-head in 1-v-1 competitions. With just 90 minutes to complete their pieces, artists showcased their creativity and skill, vying for the approval of both the crowd and special guest judges.
Awful Lot Of Cough Syrup Carnival
Streetwear aficionados flocked to the Awful Lot Of Cough Syrup Carnival, a collaboration between acclaimed brand and Rolling Loud. The immersive carnival experience featured classic arcade games, a swing ride, and limited-edition merchandise available exclusively at ALOCS stores on the festival grounds.
DGK
Skateboarding enthusiasts had their own playground at the DGK Skatepark, where legendary skaters including Antwuan Dixon, Theotis Beasley, and founder Stevie Williams showcased their skills alongside top skateboarders competing for cash prizes in the first-ever Mini-Table Contest.
The Black Music Action Coalition (BMAC)
In collaboration with The Black Music Action Coalition (BMAC), Rolling Loud provided a platform for festival talent to discuss pressing issues and amplify their voices on matters they deeply care about.
Partnering with Sirius XM Swaggie Sie, Rolling Loud facilitated open discussions between artists and attendees on key issues, aligning with BMAC's priority initiatives.
In essence, Rolling Loud California transcended the boundaries of a traditional music festival, offering attendees a multi-dimensional experience that celebrated the intersection of music, art, fashion, and food. With its diverse array of activations and collaborations, the festival underscored its commitment to fostering creativity, supporting local businesses, and providing an unforgettable experience for fans from all walks of life. As the sun set on another memorable weekend, Rolling Loud California left an indelible mark on the cultural landscape, reaffirming its status as the ultimate destination for hip-hop enthusiasts and cultural connoisseurs.
