10 Years of Rolling Loud Pop-Up Shop at NTWRK LA
Photo creds: Keana Brooks @yagirlkeanab
To celebrate its impact on music, fashion, and culture, Rolling Loud hosted the “10 Years of Rolling Loud Pop-Up Shop” at NTWRK LA on Wednesday, March 13th. The pop-up shop featured a ‘10 Years of Rolling Loud’ photo gallery showcasing previous festival headliners, exclusive merch collaborations, including with YG and Zushi, merch and other giveaways, and a close-up look at Rolling Loud’s history of artist chains on display for the first time.
Los Angeles fans shopped the exclusive collections at the NTWRK LA store and experienced Rolling Loud’s journey from humble beginnings to the World’s Largest Hip Hop Festival. The first hour of the pop-up was exclusively open to LOUD PUNX holders.
Rolling Loud and NTWRK's LA pop-up unveiled an array of exclusive limited collaborations at its store on Fairfax Ave, the epicenter of L.A.'s streetwear culture. The collection showcased not only photos and memorabilia from past Rolling Loud events but also featured notable collaborative capsules. Among these, the standout is the "10 Years of My Krazy Life at Rolling Loud" collection, a fresh collaboration with renowned Compton rapper YG. This special release commemorates both the 10th anniversary of Rolling Loud and YG's iconic album "My Krazy Life." Additionally, the pop-up showcased exciting merch collaborations with upscale cannabis brand Zushi and emerging streetwear label b2Ss.
Limited select styles from these collections will be sold at the festival; however, the Rolling Loud NTWRK LA pop-up offered exclusive colorways and items from these special edition collections. Pop-up attendees also had the first opportunity to buy Rolling Loud’s official merchandise before it hit the merch booths during the festival.
Rolling Loud and NTWRK also gave away 300 Revenge brand t-shirts and 5 PS5 consoles to lucky fans during the pop-up on March 13th. Items were dropped from the roof of NTWRK LA, giving fans a chance to catch them as they landed.
Photo creds: Keana Brooks @yagirlkeanab | Fans catching giveaway items
The pop-up featured photos from all eras of Rolling Loud history and displayed custom chains gifted to artists by Rolling Loud at past editions of Rolling Loud California. Crafted by GLD, the chains reflect the unique character of each California festival. Pop-up attendees had the opportunity to pose for a photograph wearing one of the Rolling Loud chains. Fans also had the opportunity to purchase a chain during a live auction on the NTWRK app.
