Paris Laundry Kicks off Summer ‘24 with a SS25 Collection Preview

Guy Samuel, Leon Thomas III, Daquan Earle | BFA Images

On June 6th, Paris Laundry held a dazzling Summer Kickoff Party at their flagship store in Tribeca, drawing in a constellation of stars to celebrate the unveiling of part of their highly anticipated SS25 Collection, Self Destruction. The event was a glittering affair, graced by the presence of luminaries such as the musical virtuoso Leon Thomas III, the trailblazing fashionisto Bloody Osiri and the talented soccer professional and Olympian Crystal Dunn-Paris. 

Amidst the animated beats, flowing libations and tantalizing treats, guests were treated to an intimate and exclusive preview of the new collection. The collection's name immediately sets the stage, reflecting a harmonious marriage of deconstruction and reconstruction showcased through the innovative use of distressed Japanese fabrics.

BFA Images

While based in New York City, Paris Laundry's visionary designer and founder, Guy Samuel, draws inspiration from the eclectic energy of cities around the globe.

Among the myriad delights of the SS25 Collection, my personal favorites are the meticulously crafted woven sets, available in denim and leather. Samuel's attention to detail is palpable in an intricately woven pattern as seen in the striking silver skull button detailing on the Shoji Nappa Bowery Overshirt and Short set. The result is a striking ensemble—a wearable work of art that effortlessly bridges the gap between street style and high fashion. Aside from this collection, Paris Laundry’s general commitment to storytelling, cohesion and quality fabrications sets the brand apart from others.

Miguel Tan | BFA Images

As I reflect on the evening's festivities, I can't help but feel a sense of excitement for what lies ahead. The SS25 Collection embodies a welcoming spirit, inviting fashion enthusiasts of all stripes to explore the boundaries of self-expression. I’m eager to witness how consumers will interpret and style these pieces, and I remain excited about the future creative endeavors that Paris Laundry has in store.